Turkish E-Commerce Localization Services
Native Turkish linguists localize your catalog, checkout and campaigns so shoppers in Türkiye can search, compare and buy without friction.
- Languages
- 19
- Languages
- Vetted Native Linguists
- 700+
- Vetted Native Linguists
- Localization Tasks / Year
- 100K+
- Localization Tasks / Year
- Founded
- 2016
- Founded
El Turco provides Turkish e-commerce localization services for online retailers, brands and marketplaces selling to shoppers in Türkiye. Native Turkish linguists in our Istanbul office localize product catalogs, marketplace listings, checkout flows, campaigns and support content. Production follows ISO 17100 for translation and ISO 18587 for post-editing, with headquarters in London and client data protected under ISO/IEC 27001.
Turkish e-commerce localization means adapting a store so Turkish shoppers find products with the words they search for and complete checkout in familiar formats. Our main clients are enterprise retailers and brands that own their storefronts. LSP vendor managers use the same team as a white-label Turkish desk for their e-commerce accounts, with a free 300-word test before the first job.
Shared workflow: Translation & Localization and E-Commerce & Retail.
Scope
What does Turkish e-commerce localization cover?
Product catalogs and attributes
Product titles, descriptions, specs, sizes, colors and filter values, run in bulk through MT adapted to your terminology, with a native Turkish post-editor reviewing each batch.
Marketplace listings
Listings written to the title length, attribute fields and category structure that each Turkish marketplace requires, so products are accepted and indexed.
Checkout and transactional content
Cart, payment, shipping and returns pages plus order confirmations and delivery notifications, translated for clarity in the moments when shoppers decide to buy.
Campaigns and transcreation
Banners, landing pages and seasonal promotions rewritten for Turkish shoppers. Transcreation is the creative rewriting of marketing copy so the offer and tone work in the target market.
Customer support content
Help center articles, FAQ pages, chatbot flows and support macros, so customers get answers in Turkish without switching language.
Localized SEO
Turkish keyword research for category pages and product titles, because shoppers search with different terms than a direct translation would produce.
Turkish specifics
What makes Turkish different for e-commerce localization?
Suffixes on product and place names
Turkish attaches case endings with an apostrophe to proper names, and the ending follows vowel harmony: "İstanbul'a" but "Ankara'ya". Templates such as "Free shipping to {city}" or "{brand} products" need restructuring so the variable works for every value.
Dotted and dotless i in search and caps
Turkish keeps dotted İ and i apart from dotless I and ı. Sale banners in capitals need locale-aware uppercase so "indirim" becomes "İNDİRİM". Many shoppers also type without diacritics, so site search and keyword lists should match "ayakkabi" to "ayakkabı".
Prices, installments and formats
Prices in Turkish lira use a dot for thousands and a comma for decimals, with TL or the ₺ sign. Turkish checkouts commonly show installment (taksit) options on card payments. Dates follow day.month.year and addresses use province, district and neighborhood fields.
Tone: sen or siz
Checkout, account and support content normally uses formal "siz". Some fashion and lifestyle brands address shoppers with informal "sen" in campaigns. The choice is set in the style guide so product pages, emails and ads stay consistent.
Legal and consent texts
Turkish stores publish consent texts under KVKK, the Turkish personal data protection law, along with distance sales and preliminary information documents. We translate them with consistent legal terminology for review by your counsel.
Text length and URL slugs
Turkish strings often run longer than English, so buttons such as "Add to cart" and filter labels need length checks. URL slugs are agreed per site, either keeping ç, ğ, ı, ö, ş and ü or transliterating them consistently.
Process
How we run a Turkish e-commerce localization project
Turnaround is agreed at scoping, with a 24-hour option for small urgent updates.
Step 1
Scoping
We review catalog size, update frequency, content types, file formats and launch dates. Each content type then gets its own workflow: volume for catalogs, creative rewriting for campaigns, clarity for checkout and support.
Step 2
Glossary, style guide and keywords
Brand terms, attribute names, sen or siz and Turkish search keywords are agreed with your team before production starts.
Step 3
Translation or MTPE
Catalogs run through MT trained on your terminology with native post-editors under ISO 18587. Checkout, campaigns and legal texts go through TEP (translation, editing and proofreading) under ISO 17100.
Step 4
What's Wrong? QA
Every batch runs through What's Wrong?, our own QA tool. Deterministic rules check placeholders, tags, numbers, prices and glossary terms. An AI judge re-reads the risky segments and a human signs off.
Step 5
In-context review
Native reviewers check key pages on staging or the live storefront for truncation, broken suffixes, formatting errors and untranslated strings before launch.
Step 6
Continuous updates
New products and promotions flow through your TMS, a CMS connector such as Shopify or file exchange, reusing translation memory. Turnaround is agreed at scoping, with a 24-hour option for small urgent updates.
Industries
Who buys Turkish e-commerce localization?
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FAQ
Turkish e-commerce localization FAQ
What does Turkish e-commerce localization include at El Turco?
Turkish e-commerce localization at El Turco covers product catalogs, marketplace listings, checkout and transactional content, campaigns, customer support content and localized SEO. Native Turkish linguists in Istanbul do the work under ISO 17100 for translation and ISO 18587 for post-editing. What's Wrong? checks placeholders, prices and glossary terms on every batch before delivery.
How do you localize large Turkish product catalogs quickly?
Large Turkish product catalogs are localized with machine translation trained on your terminology, followed by native post-editors on every batch under ISO 18587. Attribute names and brand terms are fixed in the glossary first, so filters and specifications stay consistent. What's Wrong? then checks numbers, units and placeholders. Turnaround is agreed at scoping, with a 24-hour option for small urgent updates.
Should a Turkish online store address shoppers as sen or siz?
A Turkish online store usually addresses shoppers as formal "siz" in checkout, account pages and customer support. Some fashion and lifestyle brands use informal "sen" in campaigns to sound closer to younger shoppers. El Turco records the choice in the style guide at the start of the project, so product pages, emails and ads use the same form of address.
Do you handle Turkish SEO for product and category pages?
El Turco handles Turkish SEO for product and category pages through keyword research in Turkish. Turkish shoppers often search with different terms than a direct translation would produce. Many also type without diacritics, writing "ayakkabi" for "ayakkabı". Linguists apply the agreed keywords to titles, descriptions and category names while keeping the copy natural for shoppers.
Do you work with LSPs on Turkish e-commerce localization?
LSPs can use El Turco as a white-label Turkish e-commerce desk. Vendor managers get the native linguists, MTPE workflow and What's Wrong? QA that retailers use, inside the LSP tools and under the LSP brand. A free 300-word test translation comes before the first job. Pricing is per-word, hourly or project-based, quoted after scoping.
How do we start a Turkish e-commerce localization project?
A Turkish e-commerce localization project starts with the contact form: share your catalog size, update frequency, platform and target launch date. Retailers and brands can request a free pilot on a sample of products or pages. El Turco then proposes a workflow for each content type and agrees the glossary, style guide and file formats with your team.
Ready to Scope Turkish E-Commerce Localization?
Share the content type, volume and timeline for a scoped plan. A free pilot comes first if you want proof before committing. Pricing is per-word, hourly or project-based, quoted after scoping.