Product catalogs and campaigns, localized at volume.

Product titles should be localized for how shoppers search on each marketplace, not translated word for word. El Turco linguists keep brand and model names intact, put the search terms local shoppers use first and apply each marketplace's length and attribute rules. Sizes, units and currencies follow local format. Titles are checked against the keyword research before publishing.

El Turco connects with Shopify, Magento and WooCommerce stores through integration platforms such as Blackbird, a direct API integration or file exchange. New and changed listings are exported from the store, localized by native linguists and returned in the same structure for import. When a direct connection is not available, catalogs are exchanged as files so updates can still run in bulk.

El Turco localizes currencies, units, dates, sizes and address formats to each market's conventions. Arabic storefronts also need a decision between Western and Eastern Arabic numerals, which varies by country and brand. Price display in right-to-left layouts needs its own rules. The choices are fixed in the style guide so every catalog batch follows them.

Campaign headlines, slogans, promotional emails, social ads and seasonal sales copy should be transcreated, because a literal translation loses the hook. Product specifications, size charts, return policies and help articles should be translated precisely for consistency. El Turco splits store content by type at scoping so each part gets the right workflow and budget.

El Turco localizes catalog updates on the rhythm the store runs, from weekly batches to daily feeds. New and changed products are picked up through the store connection or file exchange. Each batch goes through MTPE with native review before it is pushed back. A promotion page that has to go live tomorrow can use the 24-hour option for small urgent updates.