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Game localization for Turkish and Arabic players

Mobile, PC and console games, localized by linguists who play the genre and tested inside the build.

From string files to store pages.

El Turco localizes mobile, PC and console games for Turkish and Arabic players, plus the other regional languages it covers. Linguists who play the genre adapt names, humor and references, then native testers check the result inside the build.

Pre-release builds and scripts are handled under NDA and our ISO/IEC 27001 information security management system.

  1. 01

    Game localization

    In-game text, UI and narrative translated by linguists who play the genre, with character limits and variables respected.

    • Character dialogue
    • UI/UX text
    • Item descriptions
    • Quest narratives
    • Achievement text
  2. 02

    LQA testing

    Native-speaking testers play the build and log truncation, context and consistency issues before players see them.

    • In-game testing
    • Bug identification
    • Context verification
    • Player experience review
    • Final QA report
  3. 03

    Culturalization

    A review of names, symbols, jokes and references that may not land, or may cause offense, in a given market.

    • Cultural sensitivity review
    • Symbol and imagery adaptation
    • Color adjustments
    • Character name localization
    • Humor and idiom adaptation
  4. 04

    Marketing and ASO

    Store listings, trailer text and launch copy written for regional players, with keyword research for each store.

    • App store descriptions
    • Marketing copy
    • Social media content
    • Trailer text
    • Press releases

Project snapshots

Games we have helped launch.

Client projects. Names withheld under NDA; references available on request.

Language service providers: see how we work as your specialist vendor.

Narrative mobile RPG, Turkish launch

Challenge
A narrative-heavy mobile RPG needed full Turkish localization covering dialogue, item descriptions and lore.
What we did
Translators with RPG experience handled the text. Character names, humor and cultural references were adapted for Turkish players, then native Turkish gamers tested the build.
What made it work
  • Glossary, character names and the tone of each character agreed with the studio before translation started
  • Humor and cultural references adapted by translators who play the genre, then checked by a second linguist
  • LQA in the build by native Turkish gamers ahead of content lock, with every issue logged in a QA report

Competitive MOBA, Arabic launch

Challenge
A competitive MOBA expanding to MENA needed its UI localized into Arabic, along with a consistent set of esports terms.
What we did
We agreed the esports terminology with the client community team, localized the full UI, adapted the layout for right-to-left reading and tested with regional players.
What made it work
  • Esports terminology agreed with the client community team before UI translation began
  • Right-to-left layout reviewed in the build, not from string files alone
  • Regional playtesting ahead of the MENA launch, with fixes applied before release

FAQ

Game localization questions.

Answers for producers and localization leads planning Turkish, Arabic or other regional releases.

How does El Turco handle Turkish and Arabic grammar in game strings?

El Turco handles Turkish and Arabic grammar by flagging strings that break when a variable is inserted. Turkish attaches suffixes that change with the inserted word, and Arabic forms change with gender and number. Linguists ask for plural and gender variants where the engine supports them and rewrite text so it stays correct with any name or number. LQA then checks the result in the build.

Is Modern Standard Arabic the right choice for game text?

Modern Standard Arabic is the usual choice for game UI and narrative, because players in every Arabic-speaking market read it naturally. A dialect such as Gulf or Egyptian Arabic can work for marketing, community content or characters whose voice depends on a region. El Turco recommends the mix per title at scoping, based on genre, audience and target stores.

When should LQA start on a game localization project?

LQA should start as soon as a playable build with localized text is available, ideally well before content lock. Early rounds catch truncation, untranslated strings and context errors while fixes are still cheap. El Turco native-speaking testers then run a final pass on the release candidate and deliver a QA report with every logged issue.

Can El Turco localize live-service updates and esports content?

Yes. El Turco localizes patch notes, event text, store items and esports content for live-service games through continuous localization. New strings move through your TMS or localization platform, are translated against the game's terminology set as they land and are reviewed before the update ships. For competitive titles, esports terms can be agreed with your community team, as on our Arabic MOBA project.

Can a game be localized into Turkish and Arabic at the same time?

Yes. El Turco runs Turkish and Arabic game localization in parallel with one project manager, one terminology set and one LQA plan. Shared decisions, such as glossary terms, character names and the tone for each faction, are agreed once and applied in both languages. Each team then adapts humor and cultural references for its own players.

Planning a Turkish or Arabic release?

Send us your string count, target languages and release date. We will come back with a plan covering translation, LQA and store assets. Pilots are free, and LSPs can start with a free test translation of up to 300 words.

Get a game localization quote See how we work

A project manager reads your brief, usually the same working day.