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Software localization that keeps up with your releases

New strings translated as they land in your TMS or localization platform, and reviewed in context before they ship.

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UI, docs and app stores.

El Turco localizes software, SaaS products and technical documentation for users in Türkiye, the Middle East, the Balkans, Eastern Europe, the Caucasus and Central Asia. The team works inside your TMS or localization platform, including platforms synced with your Git repository, so translation runs alongside development rather than after code freeze, and right-to-left layouts are checked in context.

Unreleased strings and documentation are handled under NDA and our ISO/IEC 27001 information security management system.

  1. 01

    Software localization

    UI strings for web and desktop products, with right-to-left layouts checked and new strings picked up automatically.

    • UI string translation
    • Right-to-left layout adaptation
    • In-context linguistic review
    • API integration
    • Continuous localization
  2. 02

    Documentation

    Developer and end-user documentation translated with code blocks, parameters and product names left intact.

    • Technical manuals
    • API documentation
    • Help center articles
    • Developer guides
    • Release notes
  3. 03

    SaaS platforms

    Every part of the customer journey, from sign-up to support, kept consistent in one terminology base.

    • Product UI
    • Marketing pages
    • Onboarding flows
    • Email templates
    • Support content
  4. 04

    Mobile apps

    App UI, notifications and store listings localized together, with ASO keyword research for each store and market.

    • App UI localization
    • App store listings
    • In-app messaging
    • Push notifications
    • ASO

Project snapshots

Software we have helped ship.

Client projects. Names withheld under NDA; references available on request.

Language service providers: see how we work as your specialist vendor.

Multi-market e-commerce platform

Challenge
A fast-growing e-commerce platform launching storefronts in many new markets needed one partner for the new languages.
What we did
El Turco joined the client's own TMS and project tracker and staffed native linguists for each new market.
What made it work
  • UI strings, CRM pushes, store copy and legal pages delivered inside the client's TMS
  • New languages added as the client entered new markets
  • Client-run LQA with an error-typed scorecard on every language

Travel booking app, continuous localization

Challenge
A European travel booking app needed its web app, mobile app and CRM emails localized into Turkish every month without slowing product releases.
What we did
Monthly product tasks run inside the client's Lokalise project, with a glossary and chatbot terminology agreed with the localization manager.
What made it work
  • Web, app and trip tracking strings delivered on the product release cycle
  • App store descriptions and CRM emails localized from the same glossary
  • Ongoing since 2023

Crypto exchange, multi-market launch

Challenge
A crypto exchange launching in several new markets needed its website, trading app and push notifications localized in Arabic and Turkish.
What we did
Change requests were translated in short batches as they arrived, with a glossary and translation memory built from the first batch and an LQA pass on the Android build.
What made it work
  • Web and app strings delivered batch by batch
  • Glossary and translation memory built for each language
  • LQA on the live Android build

Further reading

Related reading

FAQ

Software localization questions.

Answers for engineering, product and localization teams shipping in regional languages.

Which software string formats does El Turco handle?

El Turco handles common software string formats such as JSON, XLIFF, PO and RESX, plus strings managed in platforms such as Phrase, Crowdin, Lokalise and Transifex. Placeholders, tags and variables are protected in the CAT tool. Our automated QA then checks that none are broken before files go back to the repository or TMS.

How are plurals handled when localizing UI strings?

El Turco handles plurals with the plural categories your i18n library supports, such as ICU MessageFormat. Arabic uses six CLDR plural categories, including a dual form. Russian and Ukrainian use separate forms for one, few and many. Turkish keeps the noun singular after a number. Linguists flag strings that hardcode English plural logic so developers can fix them early.

How does El Turco deal with text expansion in UI?

Translated UI text often runs longer than English, and Turkish words built from several suffixes can be long. El Turco linguists work to the character limits supplied with the strings, use approved short forms from the glossary and flag strings that cannot fit, so designers can adjust the layout. In-context review catches truncation that string files alone hide.

How quickly can new strings be translated in a release cycle?

El Turco agrees string turnaround per release at scoping, with a 24-hour option for small urgent updates. With continuous localization, new strings are picked up as they land in your TMS or localization platform, including platforms synced with your Git repository, so translation keeps pace with development. Larger feature releases are planned against your release calendar so localized versions can ship with the source.

What locale issues come up when localizing software into Turkish?

Turkish software needs locale-aware code. Turkish uses a comma as the decimal separator and writes dates day first. The dotted and dotless i (İ and i, I and ı) break case conversion in code that is not locale-aware, a common source of search and login bugs. El Turco linguists flag these issues during review so developers can fix them in the i18n layer.

Planning your next localized release?

Share your stack, string volume and release cadence. We will suggest a setup, from simple file exchange to full continuous localization. Already live in one of our languages? A free LQA of up to 1,000 words of your live content is a low-risk way to compare.

Get a software localization quote Turkish software localization

A project manager reads your brief, usually the same working day.