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Localization for tech companies growing into Türkiye, MENA, CEE and Central Asia

Keep your global vendor for your largest markets. Bring us in for the languages where quality is hardest to get right. We work inside your TMS, at the pace of your releases.

Get a quote Request a free LQA
Regional languages
19
Words delivered since 2020
75M+
Approved native linguists
700+
Localization tasks a year
100K+

Why tech companies add a specialist.

Most tech companies keep one global vendor for their largest markets. The languages between Europe and Asia are where quality slips. Dialects, right-to-left layouts and formal or informal address all need native linguists working in, or from, the markets they translate for. El Turco works alongside your global vendor on exactly those languages.

We cover Turkish, Arabic, Persian, Balkan, Eastern European and Turkic languages.

See all 19 core languages

The same linguists every release
Your account keeps the same native linguists and reviewers from one release to the next, so terminology and tone stay stable.
Reviewers who know the market
Every job is translated and reviewed by different native linguists working in, or from, the target market, plus our automated QA checks.
A direct line to the team doing the work
Linguist queries go to the project manager who staffs your languages and come back as one batch, usually within the working day.
Room to grow
Start with one market. Add the next from the same team, the same glossary and the same QA steps.

Built for software release cycles.

We work inside your stack, not around it: string-level work in your TMS, placeholders and character limits respected, in-context review before release. Turnaround is agreed at scoping, with a 24-hour option for small urgent updates.

  • Works in Crowdin, Smartling, Phrase, Lokalise, Transifex and other TMS platforms
  • UI strings, push notifications, CRM emails and app store copy
  • Help center, chatbot and support content
  • Legal and policy pages for each new market
  • In-context review and LQA on builds and live pages
  • Unreleased strings handled under NDA and ISO/IEC 27001

What we deliver.

Product localization and AI training data, scoped to your release plan.

01

Translation and localization

App and web localization
UI strings, right-to-left layouts and in-context review for web and mobile releases.
Continuous localization
New strings picked up from your TMS as they land and delivered to an agreed cadence.
Marketing, CRM and app store copy
Campaigns, push notifications and store listings adapted for each market, keeping your brand voice.
Help center and legal content
Support articles, chatbot wording and policy pages for each new market.

Translation and localization services

02

AI training data

AI output evaluation
Human evaluation of machine translation and LLM output in regional languages.
Speech data collection
Recordings from native speakers across accents, ages and acoustic environments, with speaker metadata.
Content moderation data
Hate speech, toxicity and sentiment labels from annotators who know the slang and dialects.
RLHF and annotation
Response ranking, prompt evaluation and text annotation by native speakers.
Text and image labeling
Entities, intents, bounding boxes and segmentation for NLP and computer vision models.

AI training data services

“Working with El Turco has been a seamless experience. Their reliability, deep understanding of e-commerce localization, and exceptional communication make them a standout team.”
Matu Bilia, Localization Project Executive, Trendyol

1,000

words of your live content

Free LQA of your current translations.

Send up to 1,000 words already live in one of our languages. We return an LQA scorecard with errors by category and severity, so you can compare quality before you change anything.

How the free LQA works

Request a free LQA

Connected to your CMS and CRM.

Website, marketing and CRM content reaches us through integration platforms such as Blackbird, a direct API integration or file exchange. With a connector or an API in place, it comes back translated without manual handoffs.

See the integrations
  • Integration platforms such as Blackbird for CMS and CRM connections
  • Direct API integration for continuous localization
  • File exchange where no connector exists
  • Status updates and delivery in your own tools

Supported platforms

WordPress, Shopify, Contentful, Drupal, Magento, WooCommerce, HubSpot, Salesforce, Adobe Experience Manager, Sitecore and custom APIs.

Sectors we work in.

Technology first, and the sectors whose products live in apps and online stores.

Specifics by language.

Software localization, language notes and a vendor selection guide for the markets tech companies ask about most.

All services by language

FAQ

Questions from tech and product teams.

What localization, product and procurement teams usually ask before a first project. Per-word, hourly or project-based pricing, quoted after scoping. Security and compliance questions are answered in the FAQ.

Meet the project managers

We already work with a global LSP. Why add a specialist?

Many tech companies keep one global vendor for their largest markets and add a specialist for the languages that are hardest to staff well. El Turco takes those languages, works in the same TMS as your global vendor and follows the same style guides, so your process does not change. A free LQA of your current content is a low-risk way to compare.

Can El Turco work inside Smartling, Phrase, Lokalise or Crowdin?

Yes. Our linguists work directly in your TMS with your translation memory, glossary and QA settings. We also work in Trados Studio, memoQ, XTM and Transifex. When you prefer file exchange, we run the job in our own CAT tool with your translation memory and glossary, and deliver the files in the format your pipeline expects.

How do we start a new market with El Turco?

Most tech clients start with a free pilot or a free LQA, then onboard us into their TMS for one market. Once the first releases run smoothly, the next market starts from the same team, glossary and QA steps, so adding a language does not mean onboarding a new supplier.

What should we send to start a localization project?

To start a localization project, send El Turco the source files or a sample, the target markets, the deadline and any existing glossary, style guide or translation memory. The project manager reviews the material, asks scoping questions and returns a proposal covering workflow, review steps, timeline and pricing. Requests go through the contact form.

Can one vendor handle both localization and AI training data?

Yes. El Turco runs translation, localization and AI training data under one roof, with the same native linguist network, ISO processes and security controls. A company can localize its product and collect speech or text data for its own AI features with one point of contact. Terminology then stays consistent between product content and training data.

Can El Turco take over from a previous localization vendor?

Yes. El Turco can take over or extend an existing program by importing your translation memories, glossaries and style guides into the CAT tool. The team can also work directly in your TMS. A linguistic quality assessment of existing content can be the first step, so problems from earlier work are fixed rather than carried forward into new releases.

How does El Turco report quality on a localization program?

El Turco reports quality through a second linguist review on every job and our automated QA checks. LQA reports are available on request and score issues by category and severity in one format for every language. A product team can then track quality across languages and releases and compare markets side by side.

Plan your next market launch.

Tell us your stack, languages and release cadence. We come back with a scoped proposal, or start with a free pilot.

Get a quote Services by language

A project manager reads your brief, usually the same working day.