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Translation and localization

Translation, localization and MTPE in Turkish, Arabic, Persian, Balkan, Eastern European and Turkic languages, for enterprises and LSPs. Certified to ISO 17100 and ISO 18587, with 75M+ words delivered since 2020.

Get a translation quote Services by language

Human translation, reviewed by a second linguist.

El Turco provides translation and localization services for Turkish, Arabic, Persian, Balkan, Eastern European and Turkic languages to enterprises and LSPs. Native linguists translate under ISO 17100, a second linguist reviews every job and an in-house team handles project management and QA. El Turco works with 700+ approved native linguists, handles 100K+ localization tasks a year and has delivered 75M+ words since 2020.

For high-volume or repetitive content we also offer MTPE (machine translation post-editing): MT speed with human quality assurance, at lower cost. The MTPE vs human translation guide shows which content suits each.

Source languages: English, German, French, Chinese, Turkish and Arabic. Target languages: all 19 languages we cover, plus into English from each.

What we translate and localize.

Per-word, hourly or project-based pricing, quoted after scoping. Turnaround is agreed at scoping, with a 24-hour option for small urgent updates.

01

Professional translation

Typical content: Contracts, manuals, reports, corporate communications

Human translation by native linguists with domain experience. Suited to contracts, manuals, corporate communications and any content where accuracy is critical.

What's included

  • Native speaker translation only
  • Subject matter experts (legal, medical, technical, marketing)
  • Multi-tier review process (TEP: Translation, Editing, Proofreading)
  • Terminology management and glossary creation
  • CAT tool workflows (RWS Trados, memoQ, Phrase, Smartling, XTM and more)
02

Website translation and localization

Typical content: Landing pages, product pages, blog posts, checkout flows

Website localization covers every page a visitor sees, including landing pages, product pages, blog posts and the checkout flow. Native linguists adapt copy, layout and local search terms together, so the localized site keeps the brand voice and reads naturally in each market.

What's included

  • Full website content translation
  • CMS connection (WordPress, Shopify and others) through integration platforms such as Blackbird, a direct API integration or file exchange
  • UI/UX and layout adaptation for RTL languages
  • Multilingual SEO and hreflang implementation support
  • Continuous localization for new content updates
03

Software and app localization

Typical content: UI strings, error messages, onboarding, help documentation

Software localization covers the UI, in-app strings, error messages and help documentation. El Turco handles the string files, translation in context and functional QA testing, so regional users get a product that reads as if it was built for them.

What's included

  • UI/UX localization for mobile and desktop apps
  • String file handling (.json, .xliff, .po, .resx)
  • Date, time, currency and unit formatting
  • Functional and linguistic QA testing
  • Regulated wording checked against your approved references
04

Transcreation and marketing

Typical content: Campaign headlines, slogans, ad copy, social posts

Campaigns, slogans and ad copy rewritten for each market by native copywriters, who keep the intent and brand voice of the original rather than its exact words.

What's included

  • Brand voice preservation across languages
  • Creative copywriting for campaigns
  • Tagline and slogan adaptation
  • Cultural review by native speakers
  • Back-translation and client review
05

Localized SEO

Typical content: Keyword maps, meta tags, category and landing page copy

Keyword research done in each target language, plus localized meta tags and page copy written for the way people search in that market.

What's included

  • Local keyword research and mapping
  • Meta title and description localization
  • URL structure localization
  • Hreflang implementation support
  • Market-specific search strategy

From brief to delivery.

The same four steps on every project, scaled to its size.

  1. Project scoping

    We review your content, target languages, domain requirements and timeline, then propose the workflow, the review steps and the turnaround.

  2. Team assignment

    Senior native linguists with domain experience relevant to your content are assigned.

  3. Translation and QA

    Translation, editing, proofreading and a final QA pass. For high-volume projects, an MTPE workflow can reduce cost and turnaround while keeping human review.

  4. Delivery and support

    Final files delivered in your preferred format. Post-delivery support for revisions and questions is included.

Industries we serve.

Each industry page explains the content types, review steps and terminology work that sector needs.

Representative projects.

Client projects. Names withheld under NDA; references available on request.

E-commerce

Global e-commerce company

Challenge
A large, fast-growing product catalog had to be localized for several Arabic markets while keeping one brand voice across dialects.
What we did
Split the catalog by content type: product titles and specifications through MTPE under ISO 18587 with native post-editors, campaign and category copy through full TEP translation, both feeding one translation memory.
What made it work
  • One Arabic terminology base agreed with the client before translation, with market-specific variants recorded per entry
  • Automated QA on every batch, with a native reviewer sampling each market
  • Batches scheduled to the client catalog updates, so new listings did not wait for a full release

Gaming

Global gaming studio

Challenge
A narrative-heavy RPG was launching in Türkiye and MENA. Jokes, idioms and character references written for Western players needed adapting, not just translating.
What we did
Localized dialogue, UI and marketing strings with translators who play the genre, then reviewed names, humor and references for each market before the text went into the build.
What made it work
  • Character names, tone per faction and glossary terms agreed with the studio before translation started
  • Culturalization review by native linguists before the text went into the build, not after
  • LQA inside the build by native gamers, logging truncation and context issues ahead of content lock

Technology

SaaS platform

Challenge
Product updates shipped weekly and the documentation moved with them. Turkish and Arabic localization had to keep pace without holding back a release.
What we did
Set up continuous localization through an API connection to the client TMS, with a dedicated linguist team picking up new strings as they landed.
What made it work
  • Terminology base and style guide fixed before the first sprint, then updated with each release
  • Right-to-left layout reviewed in context for Arabic, not from string files alone
  • Turnaround agreed per release at scoping, with the 24-hour option for small urgent updates

By language.

From the blog:Translation Quality Assurance: Beyond Basic Proofreading

FAQ

Translation and localization questions

Practical answers for teams planning translation or localization work with El Turco.

Which business content does El Turco translate?

El Turco translates business content such as contracts, manuals, corporate communications, websites, software and app strings, marketing campaigns, help centers and product catalogs. Each project is matched to native linguists with experience in the subject, whether legal, medical, technical or marketing. El Turco works with companies only and does not offer certified or sworn translation, personal documents or interpreting.

Can one project combine machine translation and human translation?

Yes. Many El Turco programs split content by type. High-volume product or support content runs through MTPE under ISO 18587, with native post-editors on every batch. Marketing copy and legal text go through full TEP translation with a second linguist review. The project manager proposes the split at scoping, so budget goes to the content where human craft matters most.

How does El Turco keep terminology consistent across a large program?

El Turco keeps terminology consistent with a client glossary, translation memory and style guide maintained in the CAT tool for every target language. Linguists see approved terms while they translate. Our automated QA flags deviations before delivery. On Arabic programs that cover several dialects, one terminology base can serve all target markets, with market-specific variants recorded per entry.

Can El Turco localize websites built on WordPress or Shopify?

Yes. El Turco localizes websites on WordPress, Shopify and other platforms. Content moves between the CMS and the translation workflow through integration platforms such as Blackbird, a direct API integration or file exchange, so pages are translated by native linguists, reviewed and returned without manual copy and paste. Right-to-left layout adaptation, multilingual SEO and hreflang implementation support can be added. New pages are then handled through continuous localization.

Can our own team review translations before they go live?

Yes. El Turco can add a client review step to any translation or localization workflow. Your in-country reviewer receives the translated files or works directly in the CAT tool, and accepted changes update the translation memory and glossary. For transcreation, a back-translation shows reviewers what the new copy says. Review rounds are planned at scoping so they fit the release date.

Get a quote for your project.

Send us your files, target languages and deadline. We reply with a scope and quote. Pilots are free, and LSPs can start with a free test translation of up to 300 words.

Get a translation quote For LSPs

A project manager reads your brief, usually the same working day.