Persian (Farsi) E-Commerce Localization Services
Native Persian linguists localize your catalog, checkout and campaigns so Persian-speaking shoppers can search, compare and buy in a right-to-left store that reads naturally.
- Languages
- 19
- Languages
- Vetted Native Linguists
- 700+
- Vetted Native Linguists
- Localization Tasks / Year
- 100K+
- Localization Tasks / Year
- Founded
- 2016
- Founded
El Turco provides Persian (Farsi) e-commerce localization services for online retailers, brands and marketplaces that sell to Persian-speaking shoppers. Native Persian linguists localize product catalogs, listings, checkout flows, campaigns and support content under ISO 17100 for translation and ISO 18587 for post-editing. Projects run from our production office in Istanbul and headquarters in London, with client data protected under ISO/IEC 27001.
Persian e-commerce localization means adapting a store so shoppers find products with the words they type and finish checkout in a right-to-left layout with familiar formats. Retailers and brands that own their storefronts are the main clients for this work. LSP vendor managers can also book the team as a white-label Persian desk, with a free 300-word test before the first job.
Shared workflow: Translation & Localization and E-Commerce & Retail.
Scope
What does Persian e-commerce localization cover?
Product catalogs and attributes
Product names, descriptions, specifications and filter values for size and color, localized at scale through MT adapted to your terminology, with every batch post-edited by a native Persian linguist.
Right-to-left storefront content
Navigation, category pages, product templates, cart and account pages, translated with the right-to-left layout in mind and checked on the rendered store.
Checkout and transactional content
Payment, shipping and returns pages plus order confirmations, delivery notifications and SMS templates, written in clear formal Persian for the moments when shoppers decide to buy.
Campaigns and transcreation
Banners, landing pages, emails and seasonal promotions, transcreated for Persian shoppers so the offer and tone feel local instead of translated.
Customer support and localized SEO
Help center articles, chatbot flows and support macros, plus Persian keyword research for category pages and product titles, because shoppers search with terms a direct translation would miss.
Persian specifics
What makes Persian different for e-commerce localization?
Right-to-left layout and mixed text
Persian runs right to left, so navigation, breadcrumbs, carousels, arrows and progress steps mirror. Product titles often mix Persian with Latin brand names, model numbers and sizes. Without bidirectional handling, punctuation and units jump to the wrong side of the line.
Half space and character normalization in search
Persian uses the zero-width non-joiner, the half space, in plurals and compound words. Persian and Arabic forms of yeh and kaf also look almost the same but use different code points. Mixed characters and dropped half spaces break site search, filters and sorting, so every delivery is normalized and search synonyms are listed.
Digits, prices and currency wording
Prices, sizes and quantities can use Persian digits (۰ to ۹) or Western digits. The choice is fixed per element and kept consistent across product pages and checkout. Shoppers in Iran often talk about prices in toman while official amounts are in rial, so the currency label is agreed before translation starts.
Calendar and seasonal campaigns
Iran uses the Solar Hijri calendar, with the new year at Nowruz in March and dates written year first. Delivery estimates, order dates and campaign calendars shown to Persian shoppers need the right calendar and format. Nowruz and Yalda night are natural moments for seasonal campaigns.
Formal tone and politeness
Checkout, account pages and support content address the shopper with formal "shoma" and polite verb forms. Campaign copy can be warmer and closer to everyday speech. The register for each content type is set in the style guide so product pages, emails and ads stay consistent.
Fonts and rendering
Store themes and email templates need a font that includes the Persian letters پ, چ, ژ and گ and shapes them correctly. We check rendering on a staging page before full production, because missing glyphs often show only after launch.
Process
How we run a Persian e-commerce localization project
Turnaround is agreed at scoping, with a 24-hour option for small urgent updates.
Step 1
Scoping
We review catalog size, update frequency, platform, file formats and launch dates. We then agree digit style, currency label, calendar handling and the workflow for each content type. The pilot is free.
Step 2
Glossary, style guide and keywords
Brand terms, attribute names, transliteration rules for Latin brand names, register and Persian search keywords are agreed with your team before production starts.
Step 3
Translation or MTPE
High-volume catalog data goes through MT and native Persian post-editing under ISO 18587. Checkout, campaign and legal content gets TEP (translation, editing and proofreading) under ISO 17100.
Step 4
What's Wrong? QA
What's Wrong?, our own QA tool, checks each Persian batch for placeholder, tag, number, price and glossary errors and for mixed Arabic and Persian characters. An AI judge looks again at risky segments and a human reviewer approves the delivery.
Step 5
In-context review
Native reviewers check key pages on staging or the live store for mirroring errors, broken bidirectional text, missing half spaces, truncation and untranslated strings before launch.
Step 6
Continuous updates
New listings and promotions arrive through your TMS, a store connector or Hub, our in-house middleware. The Persian translation memory is reused on every update. Turnaround is agreed at scoping, with a 24-hour option for small urgent updates.
Industries
Who buys Persian e-commerce localization?
Industry
E-Commerce & Retail
Online retailers, brands and marketplaces adding a Persian storefront, with large catalogs that change every week.
Industry
Technology & IT
Commerce platforms and SaaS companies adding Persian storefront themes, payment flows and merchant dashboards that need the same right-to-left testing.
Related
Language page
Persian translation and localization
Native Persian (Farsi) linguists for right-to-left software, game, e-commerce and marketing content, plus Persian AI training data.
Same language
Persian Game Localization
Persian in-game text, right-to-left UI, store pages and in-build LQA for mobile, PC and console titles, in formal or colloquial Farsi.
Same language
Persian Software Localization
Persian UI strings, right-to-left review, half-space and character QA, help content and release notes for SaaS and enterprise software.
Same language
Persian AI Training Data
Farsi speech, annotation, RLHF, moderation and MT datasets built by native speakers, with Persian character normalization and agreement reports.
Same service
Turkish E-Commerce Localization
Product catalogs, marketplace listings, checkout and campaigns in Turkish, by native linguists in Istanbul with MTPE for volume.
Same service
Arabic E-Commerce Localization
Arabic product catalogs, right-to-left storefronts, checkout and campaigns for Gulf, Egyptian and wider Arabic markets, with MTPE for volume.
FAQ
Persian e-commerce localization FAQ
What does Persian e-commerce localization include at El Turco?
Persian e-commerce localization at El Turco covers product catalogs, right-to-left storefront content, checkout and transactional messages, campaigns, customer support content and localized SEO. The work is done by native Persian linguists following ISO 17100 for translation and ISO 18587 for post-editing. What's Wrong? checks placeholders, prices, glossary terms and Persian character normalization on every batch before delivery.
Why does Persian site search miss products that are in the catalog?
Persian site search usually misses products because of mixed characters or missing half spaces. Persian and Arabic versions of yeh and kaf look alike but are different characters, and a dropped half space turns one word into two. El Turco normalizes every delivery to Persian characters and supplies keyword variants so your search team can add synonyms.
Should Persian product pages use Persian or Western digits?
Persian product pages can use either Persian digits or Western digits, as long as the choice is consistent. Many stores show prices and dates in Persian digits and keep model numbers and SKUs in Western digits. El Turco agrees the rule for each element at scoping and checks it on every batch, so prices read the same way on every page.
Can an Arabic storefront translation be reused for Persian shoppers?
An Arabic storefront translation cannot be reused for Persian shoppers. Persian and Arabic share a script and a right-to-left layout, but they are different languages with different vocabulary, grammar, letters and digits. El Turco can reuse the mirrored layout work from an Arabic store, while native Persian linguists translate the content from the source language.
Do you work with LSPs on Persian e-commerce localization?
LSPs can subcontract Persian e-commerce localization to El Turco on a white-label basis. Vendor managers get native Farsi linguists, MTPE and What's Wrong? QA, delivered in RWS Trados, memoQ, Phrase or XTM under the LSP brand. The LSP can send a free 300-word test translation before committing. Pricing is per-word, hourly or project-based, quoted after scoping.
How do we start a Persian e-commerce localization project?
A Persian e-commerce localization project starts with the contact form, where you tell us the catalog size, how often it changes, the store platform and the launch date. Retailers and brands can ask for a free pilot covering a few products or pages. El Turco then proposes a workflow per content type and agrees the glossary, digit style and file formats with your team.
Ready to Scope Persian E-Commerce Localization?
Share the content type, volume and timeline for a scoped plan. A free pilot comes first if you want proof before committing. Pricing is per-word, hourly or project-based, quoted after scoping.